With a recent announcement, the Malvern Festival of Innovation has appeared now into the digital world, transforming into a virtual experience that offers a round-the-clock presence accessible to audiences worldwide.

This new iteration of the festival was launched on October 3 at the Wyche Innovation Centre, nestled high on the scenic Malvern Hills, and it’s now “in the cloud,” fully reimagined to bridge geography with digital reach. In this blog we’ll quickly skim over more details of this festival, plans for the future, and how this can benefit Worcestershire as a whole.

In partnership with Worcester’s V-Ex, a comprehensive virtual event hub has been developed. The digital venue is anchored by a whimsical sketch of Great Malvern, adding a sense of place to this global experience. Visitors are greeted by a virtual foyer, exhibition hall, and auditorium that capture the charm of Malvern’s unique town and surroundings.

Once inside, attendees can explore an initial exhibition hall packed with interactive stands and watch pre-recorded content in the auditorium. The platform also enables live events to be streamed in real-time, giving attendees the flexibility to browse trade stands and network with others—just like a physical event, but on their own schedule.

Visitors also have the opportunity to explore the Malvern Hills Science Park’s virtual reception area to learn more about its facilities and resident businesses. An exhibitor board offers direct links to companies participating in the virtual festival, including local supporter D-RisQ, known for their expertise in software verification systems.

Developments like this always bring fresh skillsets and innovations to wider areas that the festival couldn’t reach before with its limited local outreach. With recent big news in Birmingham and Bristol, this new development will only accelerate the UK’s race to discover new cutting-edge technologies, hopefully, for the betterment of humankind. So, this can only mean good news in short!

 

Future Plans for the Malvern Festival

Looking ahead, the team plans to expand the digital landscape to include additional venues, thematic halls, and dedicated STEM resources to support students interested in careers in science, technology, engineering, and math. Organizations interested in participating are encouraged to get involved through the platform.

For more info, you can check the Virtual Malvern Festival of Innovation here!

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